Thursday, December 26, 2019

Implications Of The Obesity Epidemic On Military Service...

Implications of the Obesity Epidemic on Military Service Members and Their Families The purpose of this paper is to discuss the impact of the obesity epidemic on the military community and to help develop a conceptual framework that will assist in a future literature review. This paper will identify the prevalence of obesity in the military community. In addition, this paper will discuss the implications of the obesity epidemic on the military community as well as the current steps being taken to help decrease the growing incidence of overweight and obesity among the military community. Recent reports from the Centers for Disease Control and Prevention show that the obesity epidemic in the United States is at an all-time high. It is estimated that 38 percent of American adults are obese and nearly 21 percent of adolescents are obese (NCHS, 2016). A number of reports and studies have indicated that the obesity epidemic is increasingly affecting military service members and their families. According to Tanofsky-Kraff et al. (2013), â€Å"approximately, 70% of adult M HS [Military Health System] beneficiaries (80% of men, 60% of women) and 72% of veterans are overweight or obese†. Furthermore, it is estimated that 54% of active duty men and 34% of active duty women are overweight, and 12% of active duty personnel are obese (Spieker et al., 2015). These prevalence rates represent all active duty service members from all branches of the Armed Forces. Despite the military’s strictShow MoreRelatedObesity in America Essay5140 Words   |  21 Pages5 Assignment- Obesity in America GEN499: General Education Capstone Instructor: Mark Bowles Final Paper: Obesity in America Obesity in America is real and profoundly alarming when you look at the major impact it has on our communities. Major health concerns like diabetes, heart disease and high blood pressure cases are at an all time high. Specifically, the disparity between low-income urban inner cities in regards to obesity as compared toRead MoreThe Responsibilities Of An American Citizen2045 Words   |  9 PagesItaly and In Italy after two centuries in 2001 compulsory military service disappeared. Instead, the Italian Senate approved the establishment of professional military service where people choose to enlist and are paid for their services, similar to the US military. As in Italy and in America I see similarity on this argument. Today the key responsibilities of an American citizen is paying taxes and voting, some critics feel is not enough service for the country. The United States of America has beenRead MoreThe Walt Disney Company11417 Words   |  46 Pagesentertainment industry. Di sney categorizes its operations into four key divisions: Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. Each division under The Walt Disney Company’s umbrella provides distinct products and services and caters to diverse market segments. All divisions, however, are united in their creative and imaginative efforts to â€Å"reach hundreds of millions of people worldwide and provide them with incredible entertainment experiences† (The Walt Disney CompanyRead MoreOverseas Students Are Healthier Than The General Population3097 Words   |  13 PagesAustralia. The survey was carried out by the means of a questionnaire consisting 10 questions amongst 50 students. The majority of respondents were Chinese. The results of these findings are the patterns of smoking, level of exercises and prevalence of obesity among the overseas students. At the end all data was analyzed and changed into percentage. The report’s findings revealed that ove rseas students smoked more than general population whereas general population were less likely to exercise and more likelyRead MoreInternet Addiction: Government Policy or Personal Responsibility?4485 Words   |  18 Pagessilent disease. The implications of disease are seen with stories of individuals losing their jobs due to not being able to walk away from video games, constantly checking one’s Facebook page, acting out violently when a parent tells a child no more, increased level of stress or creating second lives online when they are becoming derelicts in their â€Å"real† lives. The stories are abundant, yet as Americans, we shrug it off. The â€Å"American dream,† difficult to define, yet the implications are astoundingRead MoreImpact of Cultural and Social Factors on Health3509 Words   |  15 Pagesnow also suffering from non-communicable diseases such as heart attacks, strokes, hypertensive heart diseases, etc. The onset of these diseases, occurring primarily in the urban regions, are signified by high and rising rates of overweight, central obesity, diabetes, high blood pressure, etc. Such trends also exist in rural populations but are lower in magnitude. Each of the Communicable and Non Communicable diseases which are predominant in South Asia has been shaped by the social structures ofRead MoreScope of Demography8788 Words   |  36 Pagescount or estimate population numbers go back millennia. State strength was dependent on population numbers, especially those males of military age, and a good government was one under which numbers increased because of the suppression of violence and success in averting famine. There have long been attempts to place a figure on the number of deaths during severe epidemics. Censuses and the recording of deaths were carried out in some of the citystates of Renaissance Italy. Birth rates were treated asRead MoreComputer and Internet in Education13526 Words   |  55 Pagessocial development. Initial research suggests, for example, that access to computers increases the total amount of time children spend in front of a television or computer screen at the expense of other activities, thereby putting them at risk for obesity. At the same time, cognitive research suggests that playing computer games can be an important building block to computer literacy because it enhances children’s ability to read and visualize images in three-dimensional space and track multiple imagesRead MoreStephen P. Robbins Timothy A. 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The primary sector is usually most important in less developed countries, and typically less important in industrial countries. The manufacturing industries that aggregate, pack, package, purify or process the raw materials close to the primary

Wednesday, December 18, 2019

Medea in the Mirror - 613 Words

Emmanuel Mensah Nathaniel C. Leonard English 144 6 – 3 – 2011 Medea in the Mirror The story Medea in the Mirror was written by Jose Triana in the early 60s during the period of the Cuban revolution. The play clearly explores some thoughts similarly to the Roman edition of Medea myth written by Euripides. Medea in the Mirror furthermore represents Latin American plays base on Greek novels, because they all contain a sequence of similar elements such as, the outline of both plot, the task of the characters and the intrusion of songs. It can therefore observed that Jose Triana wrote Medea in the Mirror to shed light on the racial, gender,†¦show more content†¦Being a single mother with kids and her husband chasing after women, Maria felt like she felt lonely which had numerous negative effects toward her husband Julian leading to her killing of her own kids. After the death of her children she utters a wild cry (pg 182) â€Å"I am God† Her final words at the end of the play show the distinction she observes between herself and the r est of the people in her society. Maria’s status also made her search for revenge in order for her to instigate and win the heart of Julian but ironically lead to the death of many of the characters in the play. Maria’s search for revenge begins when her husband Julian leaves her for power and prestige of the daughter of Perico. Maria becomes disturbed over the news after she reflects upon all that she has sacrifice for Julian. She went on her own and had children with someone not from her own race which was considered a taboo during that period. In short Julian’s inability to remain faithful to Maria, who was obsessed with him, caused Maria such a vengeance. Her actions in killing of the characters in the play were somehow justified due to the wrongs Julian committed against her. Julian’s status a white man with mulata woman was obvious in his decision to betray Maria the mother of their children. Julian felt that marry a woman of her own kind will give her the kind of social status heShow MoreRelatedEssay on Of Revenge: Francis Bacon’s Optimistic Tale?1038 Words   |  5 Pagesmodern world. Though the beliefs of Bacon expressed in On Revenge fulfill the traits of characters such as Medea, they neglect the human thrive for meaningless vengeance in characters such as Shakespeare’s Iago. Euripides’s Medea uses the theme of the search for revenge in order to instigate the downfalls and deaths of many characters. This theme is expressed through the character of Medea, who fits directly into the mold laid out in the guidelines of Of Revenge. Medea’s search for revenge commencesRead More Murasaki and Medea Essay612 Words   |  3 PagesMurasaki and Medea        Ã‚   Although The Tale of Genji, by Murasaki Shikibu, is set in late tenth-century Japan, the plights of the characters are universal. In Chapter 12, Genji leaves his wife, who is named after the author, and goes into exile. Desperately in love with Genji, Muraskai is similar to Euripides Medea in the play of the same name. She suffers because her husband, Jason, abandons her for a princess. Shikibu and Euripides seem to have shared the same worldviews about womens emotionalRead More Contrasting Gender Differences in in Medea versus Wide Sargasso Sea1722 Words   |  7 PagesGender Differences in in Medea versus Wide Sargasso Sea Stereotypical attributes traditionally associated with women, such as having a propensity to madness, or being irrational, frivolous, dependent, decorative, subordinate, scheming, manipulative, weak, jealous, gossiping, vulnerable and deceitful were common in the times relevant to both works, i.e. Ancient Greece and in the 19th and early 20th Century. Masculine attributes in Euripides time were more along the lines of being valiant, heroicRead MoreParent Child Relationship in Greek Mythology Essay1625 Words   |  7 Pageshe hated them because they terrified him â€Å" and wanted to maintain his superiority (Rosenberg Creation 84). Following in his father’s footsteps was Cronus, who also dreaded that his offspring might one day overtake him. The fear that the gods had mirrors the Greek/Roman value that â€Å" children were came to be seen as a costly impediment to self fulfillment and achievement† (Longman 1). The continuous conflict between offspring and father between the gods created a rift between the two, causing a stressedRead More Medea Essay2057 Words   |  9 Pages Title of work- Medeanbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Country/Culture- Greeknbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Literary Period- Classicalnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbRead MoreComparison of Medea by Euripides, Jean Anouilh and Wesley Enouch2675 Words   |  11 PagesMedea Comparison The Medea is a classic tragedy with its historical, cultural and social origins firmly in Ancient Greece. Since originally being written by Euripides, the play has been rewritten and reinterpreted by many different playwrights and directors throughout history. Each time the Meda has been re-imagined, it takes on different meaning, born from the context of the playwright and the message they wish to convey through this powerful play. This essay will cover the original play by EuripidesRead MoreNarni The Lion, The Witch, And Greek Myths1801 Words   |  8 Pages There are several witches in Greek mythology who mirror the White Witch. Circe lives alone on the island of Aeaea. Circe ?was a powerful witch? who?s magic consisted of using ?herbs, muttering incantations, or praying to her weird gods? (Parada). She was the one who ?was visited by the Argonauts, and Odysseus? (Parada). In Homer?s epic The Odyssey, Circe turned Odysseus? men into swine, but did eventually help Odysseus get back home. Medea, a ?princess, priestess of Hecate, and witch,? wasRead MoreSylvia Plath Poem Comparison Essay1826 Words   |  8 Pageswanted to die since her early twenties. However, one thing that was somewhat consistent throughout her depressing poetry would be the theme of the female perspective. The poems selected for analysis and comparison are, †A Life†(1960),†You’re†(1960), â€Å"Mirror† (1961), â€Å"The Courage of Shutting-Up† (1962) and finally, â€Å"Kindness† (1963). All five of these previously discussed poems have some sort of female perspective associated with them, and that commonality is the focus point of this essay. The first poemRead MoreA Musical Called The Wonderful Wizard Of Oz With An All African American Essay1702 Words   |  7 Pagesattempts to set Dorothy up with a family friend and pushes her opinions on the choices Dorothy has before her. She represents the pushy mother figure that was and still is a stereotypical African-American female role, as represented in characters like Medea in Tyler Perry movies. Miss One is a small role and isn’t developed into much of a character at all. She does play a caring loving role that falls short of motherly for the Munchkins. She loves them and they love her but does not offer any parentingRead MoreAnalysis Of Shakespeare s The Tempest 2603 Words   |  11 PagesProspero? is like a dramatist in charge of a play; ? he wills them.? It is true that Shakespeare is conveying himself through this drama. At the end of his life, Shakespeare is trying to come to reconciliation . The reconciliation of Antonio mirrors Shakespeare?s.21 Quiller- Couch points the subject of reconciliation in the mind of Shakespeare by stating reconciliation was the main concern as his life was ending.22 Shakespeare died on April 23, 1616, at fifty- two years old . His epitaph is

Tuesday, December 10, 2019

Logistics and Supply Chain Management Global Entrepreneurship

Question: Describe about the Logistics and Supply Chain Management for Global Entrepreneurship. Answer: Introduction. Warehouse refers to the space planned for keeping, storing and handling goods and materials as well as acting as an essential for product and information from primaries of supply and the intended customers. The global warehousing has popularized over few decade ago following strategies for making a timely response to emergencies (Mangan J., 2010). Inventory on the other hard consist of an enormous cost to the humanitarian supply chain. The supply involves the cost of the inventory, transportation cost of goods, managing cost of goods, keeping the goods in warehouses (Kiesel, 2014). For the big companies such as IKEA furniture company has two ways of inventory control in case of emergency situations: reorder level policy and reorder cycle system. The two of them are usable in humanitarian situations. IKEA has ranked the largest home furnishing retailer in more than forty-eight countries. IKEA group not only attract many consumers out of its affordable, high-quality furniture products but also known for its unique supply chain and the inventory management techniques the group has a very clear objective and vision- to produce well-designed, high-quality home furnishings at low prices that will enable many people to afford (Yew., 2013). IKEA warehouse facilities and inventories are strategized by: a) Maximum and minimum settings as a proprietary system For minimum settings, it involves the minimum amount of products available before making orders. On the other hand, maximum settings require the highest amount of an individual product to make an order. The fact of its minimum or maximum depends on the number of goods sold. The process makes satisfaction to the customer's demand and at the same time reducing ordering too few or too many furniture products. The strategy ensures that the clients demand, and lowering the cost of sales met through ready inventory.(Project, 2010) The IKEA proprietary system provides logistics managers know what is moving to the market through the point of sale data and how much inventory comes into the store via shipping and from distribution points all the way to warehouse management center. b) Usage of High-Flow and Low-Flow warehouse facilities The functionality of stores of IKEA-supported by both high-flow facilities and low-flow warehouse facilities. In high-flow installations, the group applies automated storage and retrieval system to bring down its costs, while the products stocked in low-flow warehouse facilities does not have high demand and the operations depend on manual processes that avoid employees to shift and move inventories. (Yew., 2013) Both strategies have of great importance to the IKEA and have it a very successful furniture retailer with high demand and low costs of operations. The approach also allows the company to remain in the competitive world of industries as it continues advancing ways to streamline supply chain management. c) Combining retail and warehouse processes All IKEA stores have warehouses on where they located. Customers choose items from the main showroom floor. The products also are kept in reserve racks. About 30% of the lower level contain warehouse off limits to customers. The lower level includes items too bulky for customers to load without help from the IKEA workers since the company needs customers to serve themselves which works to reduce the number of products in this bulk storage place. (Network, 2013) d) Cost-per-touch inventory tactic The customers select the furniture products and get them from showrooms themselves in a cost-per-touch inventory management strategy. The IKEA discovered that the more hands touch the products, the higher the cost associated with that product. For instance, when a customer selects a certain furniture to purchase, the product may be ordered, transported (shipped) from the source company, and moved from the delivery truck. Then from delivery truck, the product is taken to storage in a warehouse, to the furniture retailer to customers home. It translates that all these processes it costs a lot of money. IKEA ensures that the costs of items at a minimum by adhering to the guiding principle of minimizing touches to cut off the cost. (Network, 2013) Intermodal choice IKEA has built an integrating model on the different factors among them include cost, on-time service, risk and the environmental effect within the framework of intermodal logistics to help the idea of most practical mode choice. Intermodal Transportation The intermodal transportation refers to the movement of the container by using a various form of transport, that is, truck via rail, ocean and truck, ocean and rail or all of the three modes. Now, the idea of the usage of both rail and trucks is gaining momentum for a diffusion of reasons, which includes financial cost savings, environmental advantages, and motorway protection outcomes. In our case IKEA Company embrace intermodal transportation. The choice has gained fame due to its cheap, safe most reliable and most available. For the IKEA group, the domestic inter-modal has grown much faster than any other multimodal choice. The modern Intermodal transportation also gives shippers with greater get right of entry to ton system and standardized transit schedules. The process translates into reliability, ability, and protection advantages. As agencies move their freight to intermodal, they will additionally be able to streamline their opposite logistic. (Franz, 2012) When rethinking IKEA Group Company logistic techniques to cope with tightening truck potential, employer executives want to noticeably have a look at how inter-modal transportation can gain their enterprise. It gives significant fee financial savings, improved reliability, greater potential, and offers large inexperienced and safety advantages.(Christopher, 2011) Some of the benefits accrued from the intermodal transportation include: i) Consistent of access to capacity where the strategy gives shippers, for example, provides another choice. ii) The policy offers reliable service since the intermodal transportation, for instance, rail is equal or faster than the road transit. iii) Increased security since the intermodal containers remains secured due to the time is taken when in motion The link between the warehouse, inventory, and intermodal choice, therefore, can draw from the fact that, in the supply chain management the three are equally important. The three are entitled to have an efficient flow of goods from the production stage to the final stage where of meeting the customers. The efficiency ranges from analyzing, planning, setting up reviewing and progressively enhancing each step of the process. On the other hand executing working processes in the daily activities of the company. (Mangan J., 2010) The warehouse, inventory, and intermodal choice enhance transparency in each and every processes in supply chain management. The three link many activities among them include physical distribution, materials supervision, transportation services, order processing, purchasing, procurement, and warehousing itself. They elaborates on how to create customer relationships and effectively carry out supply, logistics and transport functions. The long procedural stages make it complex for employees to engage in corruption activities. The bottlenecks also ensure the right procedures are adhered to as per requirement of the company. (Patrik, 2013) The logistics virtuous and vicious cycle Introduction A business located in the right location become a key factor in a business success. Likewise, when a company chose a wrong location, it faces much detrimental as well. IKEA Group Company for our case the company situated in a suitable location that has enabled the company to achieve a lot. The location determines how to access the customers, employees, transportation factors, and raw material needed for the enterprise. The location also determines the overall profit of the company. The site approach defines the plan for getting the optimal position for a company by identifying needs of the organization and the primary objectives and looking for a place where needs and goals will accommodate. In other words, the company tries to maximize profit while minimizing costs and risks. (Klose., 2012) IKEA Company for Home Furniture is an international firm that requires putting warehouses and establishing plants in regions suitable for its approach and that are conveniently located tom serve global customers. The executives and leaders of the IKEA determine a location to stage their regional companies which they must consultants to undertake the task of developing a location strategy. Facility location refers the appropriate location for the manufacturing plant, and it will enough access to the clients, employees and transportation, costs, competition and similar related outcome (Kulwant., 2015). The following include reasons and objectives for locating a business: a) Marketing strategy Marketing strategy involves both important short and long-term activities in the marketing field. These events describe first approaches situation of the company and formulation, evaluation and looking at the functionality that brings practical objectives of the enterprise. The strategies may include exporting marketing strategy. The approach works where there limited sales potential in the targeted local market, small production and distribution methods are closer to the company. Some of the related benefits include nurture mature relationships with customers by enhancing good feedback from the parent market.(Tsan-Ming., 2010) b) Cost of business operation. Any business must value the impact of the cost of production in their primaries beginning of the company. The costs may include labor costs, which varies from place to places. Land costs, the company, have determined whether to purchase property or rent a place for business operations. Energy costs, which differ from countries depending on the price of the energy. Transport costs include the cost of transporting raw material for production and transporting finished goods to the market (Spee, 2013). IKEA for example, locate the furniture firm near the source of supply. c) Demand factors The main aim of many companies location includes reaching to the customers in a very easy and quick and cheap to access the goods provided to them. IKEA Company selected a product which seems too needed in every household, therefore, making it available to meet the market demand. d) Community factors. Community and site can determine the location of business. The costs incurred in a business can influence by various non-financial reasons. For example, cultural amenities may determine whether a company and community are compatible in the both short and long term. The government is willing to support the establishment of enterprises through increasing subsidies and financial aid. Also, political stability influences the decision of investors to set up business in particular locations. They balance attribute to the potential revenues achieved from the location.(Seon-Chan., 2013) Factors to consider when selecting business location a) Political risk Every company should consider the effect of the political arena in a particular area or country. For hostile countries, investors will avoid putting industries in those countries. IKEA Company its headquarters located at Netherlands and other forty-eight countries across the world. The company considers political stability before setting the local company. However, some countries have political upheavals, and the companies should prepare for the unstable political environment if they have long term strategy in such countries.(Margaret, 2014) b) Government policies For instance, the IKEA Company had to adhere to some government regulations before setting up a regional company. The company encounters not only government barriers but also large bureaucracies and bottlenecks. They intend to bar the company from expanding. Its imperative, therefore, for every group to examine administration policies when establishing location strategies.(MacCarthy B L, 2013) c) Environmental factors Every company must look at the laid environment regulations to avoid affecting the businesss operations in different regions. Similarly, the environmental control may have effects on the relationships between the company and the surrounding community (Mario F., 2015). IKEA Company deals with furniture which requires woods, and then this means that it must consider environment hazards. d) Infrastructure development Every business must need proper support which may include modes of transportation and the types of telecommunications services. Good roads, for example, means easy access to the market and quick transportation of raw material for production. Every business must have good communication systems to enhance management.(Seon-Chan., 2013) e) Labor IKEA group Company have analyzed labor in terms of seeking different type of skilled of personnel. The analysis have also determines the whether the selected locations can meet a companys labor requirements in both short-term and long-term objectives. f) Free market zones Many companies especially global companies considers to set the business in to the countries where they get benefit out of free trade zones. The zones usually closed blocks monitored by customs facilities where goods move from one country to another without charged tariffs and quotas. IKEA Company has established region companies to many free customs blocs across the world hence enjoying the benefit of free trade zones.(Tsan-Ming., 2010) The location of a business can determine the companys future expansion. IKEA Company in our case has expanded for the last twenty years. The development may range from marketing, production and establish other businesses across the world. Favorable government policies have attracted investors in various countries. IKEA has taken advantage of these policies. Another desirable factor that supports the future company expansion involves hitting the right demographic. The population factor resonates with the youth since the product is ravishing with very attracting designs. The company not only pay her employees well but also enhance transparent about the production. Again the environmental factors determine the expansion of the company concerning adding structures in the enterprise premises. The well evaluated environmental analysis will bring all factors that need attention and which involves the community and the company. The countries where they enjoy political stability will obviously attract many investors than a state which have political upheavals. IKEA has established businesses in the countries with less political changes. The strategy has enabled the company to earn a lot including creating stable market across the world. The company also has been looking for all kind of skilled workers across the globe which translate expansion in terms. (S, 2014) References Christopher, M. (2011). Strategy for reducing cost and Improving Service. London: Financial Times. Franz, A. . (2012). Advances in computational Intelligence in Transport, Logistics and supply chain Management. Berlin- London: Springer. Kiesel, J. (2014). Dictionary of Logistics and supply chain and MAnagement. Erlangen: Public Corporate . Klose., M. G. (2012). Quantitative Aproaches to Distribution Logistics and Supply chain management. Berlin-New York: Springer. Kulwant., A. P. (2015). Development in Logistics and Supply Chain Management. Basingstoke-Hamphire: Palgrave MacMillan. MacCarthy B L, .. W. (2013). Factors Affecting Location DEcisions in Intenational Operations- A Delhi Study. International Journal of Operations and Production Management, 794-828. Mangan J., T. B. (2010). Global Logistics and supply chain Management. Chichester-England: John Willey and Sons. Margaret, T.-S. (2014). 30 Years of Location Strategies. Planys Sites and Parks, 26-29. Mario F., M. P. (2015). The Influence of WAgesd and Industrial Relations Environment on the Production Location Decisions. Industrila and Labor Realtions Review, 151. Network, L. R. (2013). Re-enginering Logistics and Supply chain Management to regain competiveness. Charter Institute of Logistics and Transport , 11. Patrik, J. (2013). Logistics and Supply Chain Management. London: McGraw-Hill Higher Education. Project, C. S. (2010). Logistics and Supply chain Management. ottawa: The Branch. S, B. (2014). Logistics and supply v=Chain management. Mumbai-India: Himalaya Publishing House. Seon-Chan., J. T. (2013). Technology Integration of Business. London: Springer. Spee, .. R. (2013). COst-ReductionLocation Strategies. Journal of Corporate Real Estate, 30-32. Tsan-Ming., T. C. (2010). Innovative Quick Response Program In Logistics and Supply chain Management. Berlin-London: Springer. Yew., D. B. (2013). Sustainable Logistics and Supply Chain management. London: kogan Page Limited.

Monday, December 2, 2019

Money, Motivation and Employee Performance

Money, motivation and employee performance Money is categorized under financial benefits and rewards in performance management. Money has been used a major source of employee motivation in personnel management for a long time. This is still embraced in contemporary human resource management where the relevance of financial rewards and benefits in employee motivation is emphasized. Awarding employees with financial rewards is an important motivator to employees.Advertising We will write a custom essay sample on Money, Motivation and Employee Performance specifically for you for only $16.05 $11/page Learn More This can be argued from basis of the organizational behavior theories like the Maslow’s hierarchy of needs theory. According to the theory, basic needs are placed first in the hierarchy. Satisfying the needs of employees should be a priority. Financial benefits and rewards help employees meet most of their basic needs. A salary increment means that an employee can meet an extra basic need, thereby making the employee fairly comfortable to work (Caruth Handlogten, 2001). How compensation ranges are determined by employers The contemporary human resource management practices are governed by laws and regulations. There is compensation in the present working environment, which calls for organizations to embrace rationality in the determination of salary range for their employees as part of the efforts to sustain employees. While each employer would like to have a given salary scale to reflect the control of costs and expenditure, external factors in the present managerial environment play a critical role in determining the salary range for employees. Employers keep watching what the competitor organizations are paying their employees and use it to set the salary range for their employees. Employers’ compliance with the wage and labor laws only comes in as a secondary factor, and it is only embraced in determining the salary range for low-scale employees (Chingos, 2002). What can organizations do to better control benefits costs? The goal of each organization is to enhance performance outcome. One of the desirable modalities of enhancing the performance of an organization by reducing costs through balancing of costs and their benefits to the organization. There are different methods that are used to relate costs to benefits in organizations. Some accounting tools like cost accounting are deployed by organizational managers to determine the payoff of a number of costs that are incurred by the organization. From the analyses, organizations try to eliminate functions that are deemed to have few benefits to the organization. However, it is critical to observe that most of the costs of organizations go into the maintenance of organizational workforce (Kinney Raiborn, 2009). Therefore, most of the cost cutting measures that are implemented by organizations target the benefits of the employees. How to measure effectiveness in matters of compensation and benefits The effectiveness of the compensation and benefits system in an organization is often determined by the level of employee performance. The main reason for implementing the benefits and compensation system in an organization is to steer the employees so that they can increase their rate of productivity.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For each of the compensation or benefits package that is unleashed by an organization, there is a certain level of performance that is expected to be attained as a payoff by the employees to the organization. Compensation and benefits are meant to motivate the employees, thereby encouraging them to increase their level of input. The increase in work input is reflected in work output and profitability of the organization (Jackson, Schuler Werner, 2011). References Caruth, D. L., Han dlogten, G. D. (2001). Managing compensation (and understanding it too): A handbook for the perplexed. Westport, CT: Quorum Books. Chingos, P. T. (2002). Paying for performance: a guide to compensation management. New York, NY: John Wiley Sons. Jackson, S. E., Schuler, R. S., Werner, S. (2011). Managing human resources. Mason, OH: South-Western. Kinney, M. R., Raiborn, C. A. (2009). Cost accounting: Foundations and evolutions. Mason, OH: Thomson/South-Western. This essay on Money, Motivation and Employee Performance was written and submitted by user Brayden Meadows to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, November 27, 2019

SWOT analysis of Disneyland Paris Essays

SWOT analysis of Disneyland Paris Essays SWOT analysis of Disneyland Paris Paper SWOT analysis of Disneyland Paris Paper High quality effective customer service is key objective to any business/organisation being successful. I have researched into why this would be necessary for a company such as Disneyland Paris. Disneyland Paris need to provide all its customer with high quality, effective customer service this can be done by training all employees to a high standard including how to be polite, courteous, helpful, have good interpersonal skills and be well presented and look approachable. If Disney was able to provide this level of customer service, it would keep their customers calm, relaxed and free to enjoy their trip, they would also feel secure and valued which is likely to result in repeat custom, this would then help to increase sales within the resort therefore revenue, as a result Disney may receive a boost in their reputation from being able to effectively satisfy the need and wants from its customers. If they were not able to provide high quality, effective customer service this would have the opposite effect and may lead potential customer to choose a threatening theme park to Disneyland Paris, losing the business money and decreasing its revenue, repeat customers and share in the market. Disneyland Paris has a mission statement this is To bring families together and create the worlds most magical smile! This mission statement is essential to Disneyland as it gives them something to stride towards and achieve. If a business or organisation did not initially set specific aims and objectives they may be less motivated to better themselves. However if the mission statement, aims or objectives set are too simple and easy to achieve by Disney, they may not seek to improve or go further in achievement as a whole. This mission statement is the key to success within the business as other competitors to Disney are constantly modifying and improving to satisfy their customers, therefore customers could visit them theme parks or attractions instead of Disneyland Paris resort. This SWOT analysis has revealed that there are a large number of strengths for Disneyland Paris, compared to the amount of weakness for the business. This informs me that the layout of the Disneyland resort and the companys current plans are to a high standard and are able to cater for large volumes of customers and their needs and demands. Strengths The first strength I have found is Disneyland Paris caters for a wide target audience, from the rides and entertainment to the facilities and accommodation provided; this is an example of excellent customer service provided by Disney resulting in good customer satisfaction levels. This then leads to an increased reputation, in turn gaining repeat custom, which leads to an increase in sales and potentially revenue. Another strength I have identified is Disneys outstandingly unbeatable reputation. This is because they deliver high quality effective customer service that the customers are expecting. This in turn generates good customer satisfaction, leading to repeat customers and a further increase in their reputation, helping Disneyland to achieve the most visited tourist attraction in Europe almost every year. Disneyland Paris will also see a rise in their revenue and sales figures giving them more money to make change and improvements if any are needed. Below are the statistics to support my claim: A further strength of Disneyland Paris is that its location is easily accessible to its customers. It is in a local position to its largest customer base of French visitors. However for English visitors there are many methods of transport that can be taken to get to Disneyland Paris Resort, there is the Euro star, car or bus, train or plane. These give customers more advantages when travelling to the destination and are suitable for customers from all incomes. This creates a large customer base for Disneyland Paris thus increasing sales and revenue for the company. It will create good customer service which leads to an increase in customer satiation as Disney are able to cater for most customer types, which will then increase Disneys exceptional reputation further. Merchandise and products are sold by Disneyland and is a good strength used by them; most of the customers who visit purchase Disney products such as photos from rides or character related products as a souvenir or memory from their stay at the resort. This is offering visitors good customer service as there is a huge selection of merchandise available for choice, this leave the customers satisfied in finding the perfect product for them. This increases the volume of sales gained by Disney therefore the revenue created. It will also help to increase Disneys reputation by customers spreading good word of mouth. The next two strengths I have indentified are linked together; they are extremely beneficial in increasing the reputation and customer service received by customers. These two strengths are having both multilingual staff and multilingual maps and sign posts throughout the park. This is crucial for Disneyland in being successful as the customers that come here are from different countries worldwide, which speak different languages and have different cultures. This means Disney needs to provide a wide range of staff that speak these languages or use universal symbols on the sign posts at the resort to suit and satisfy all their customers needs and differences. If Disney was not able to provide this, both their customers and staff could become frustrated and angry as there will be a language barrier they are unable to fix, also they will not be able to navigate themselves around the parks via the maps and sign posts if they are not multilingual. This in turn would give Disney numerous complaints and decreasing their outstanding reputation. Customers will not want to return to the resort and may pass there bad experience on to others, thus putting them off visiting. I have placed a few pictures which I have collected from around the Disney resort, highlighting the multilingual sign posts and maps there are available for customers to navigate themselves around the resort easily increasing the level of customer satisfaction gained as customers can find where they want to be without any negative implications. Another strength that its clear Disney have is providing disabled facilities throughout the resort. This is important in showing Disneyland cares and caters for their customers who have a disability, thus showing they cater for a variety of people. Some of the facilities that are available around the parks include; wheelchair rental, specially adapted toilets and designated rooms etc. By having these facilities Disney is able to attract more disabled customers into visiting the resort, increasing their sales and revenue, also it will help to increase Disneys already booming reputation. These customers will also feel valued and respected as they are not being discriminated against, and would feel comfortable in talking to a member of staff should they have any queries. They receive the highest quality customer service that Disney aims to provide all their customers with, giving the customers good satisfaction. I have included various pictures as evidence to prove Disney do offer this service to its disabled customers. Another strength Disney show is the high level of training given to their employees. They have all been trained with in-depth knowledge about various products Disneyland Paris sell. This is necessary so Disney is acting in accordance with the Trade Description Act 1968, a scenario in which the company are at risk of breaking this law would be if one of Disneys employees was to provide a customer with untrue information about a product as in if the employee described the product either orally or written down as being suitable for children and the product was in fact not suitable for children, Disneyland would then be liable for prosecution if pursued. However if a customer visiting the resort were to ask employees questions and they were unable to respond this would reflect negatively towards Disney and customers would then be uncomfortable asking other staff members questions. This could then lead to the Disneys exceptional reputation being damaged thus Disney would then see a decline in sales therefore turnover. By all employees having outstanding training Disney would see their customer satisfaction amplify from good customer service being provided to all. Fast passes are another strength Disneyland offers to its customers, although customers would have to pay an extra amount they receive the benefit of not having to wait in long queues for the rides, which could frustrate the more impatient customers. This would increase customer satisfaction by not having to wait as long for the attractions they wish to see, making Disney have a higher chance of gaining repeat custom which will increase both sales and revenue for the business. This shows Disney offer their customers an excellent customer service, as customers feel valued in having the opportunity to pay for a fast pass which would be time effective towards the customers, this would then lead to Disney increasing their reputation further. An additional strength I can acknowledge that Disneyland Paris can show is by having two parks (main theme park and Walt Disney Studios). From my own experience and knowledge plus research into the two parks I can identify the themes and rides based in each park are different. Walt Disney studios is catered more towards older children with bigger, faster and more thrilling and exciting rides available. Whereas the main Disney Park is tailored towards the younger generation including the youngest visitors, as it contains smaller less thrilling rides. I have included a list below of the top five rides in each of the parks.

Saturday, November 23, 2019

European Economic Transitions essays

European Economic Transitions essays Economic Transitions for the European States After 1945 The greatest challenge for Germany after World War II was economics. Nothing remained of Germany except rubble and graves. It was impossible for the Germans go get food and clean drinking water. It was even more impossible for the Germans to find paying jobs. In addition to this Germany also had on its hands four million refugees and prisoners to feed that it did not have in 1939. In 1939 Germany could only produce 70 to 85 percent of its food now it had another four million to feed. The Soviet Union occupied most of Germanys prime agricultural land and not much of the food produced went to Germany. After the war German industry was limited to what and how much of certain goods could be produced. German factories were dismantled for payment in war reparations. In the east, industries were nationalized and utilities were socialized. The Soviets sucked the life out of East Germany by setting up so-called joint stock companies, which enabled the Communists to control production and sales of goods produced. In 1948, a currency reform and the money given to them by the Marshall Plan saved West Germany. This helped lay a basis for West German economy. After World War II the major economic concern of the Communist Russian government was industrial development. If Marxism-Leninism was supposed to succeed at anything in the great competition with the west, it was in its ability to provide a different path to modernity than the capitalist system. This required heavy investment by the Soviet government. Under Stalins leadership new industrial town popped up all throughout the country. For the first time the communists felt that they could keep up with the west. But by 1980, as a result of the drastic measures that the Soviets used to accelerate their industrial growth, the Soviet Unions gross national product had dropped to one percent. ...

Thursday, November 21, 2019

Ted Bundy serial offender Research Paper Example | Topics and Well Written Essays - 2250 words

Ted Bundy serial offender - Research Paper Example Serial killer is defined as an entity or a person who is responsible of murdering more than three people in a time period of over a month. A serial killer is prompted for undertaking such activities due to the possession of psychological gratification by a greater level. This aspect or state of mind is generally developed by way of increased amount of hatred for a particular gender or a class of people. The aspect of serial killing strongly relates to the conduct of high extent of illicit and unethical activities that seem to provide greater threats to an entire society (Hickey, n.d; AETN UK, 2013). With this concern, this paper will highlight the factors associated with the criminal behavior of Ted. In addition, a particular theory of criminal behavior linked with the criminal activities that performed by Ted will be taken into concern. Background of Ted Bundy Ted Bundy was born in Burlington, Vermont wherein he and his mother resided. There are no whereabouts of his father till now . During his childhood days, Ted was considered to be a good student and also performed various activities through participating in Boy Scouts and local churches. He was a bit of shy in nature but he seemed to perform criminal activities before finishing his high school. ... During that period, Ted was in a relationship with a girl named Stephanie Brooks. But due to Ted’s casual attitude towards his life and ambitions along with immaturity, things did not turned up to work much well between the two. Eventually, she ended the relationship with Ted. After few years, Ted turned out to be a completely new man with a different professional attitude. As he was viewed to be a part of the law school, he had something to show about his integrity and dedication towards a professional. Considering this aspect, he approached his lost love once again and finally got accepted by Stephanie. After a short duration of time, Ted himself dumped Stephanie due to certain indifferences in their behavior and they finally broke up. After this particular incident, he started to indulge in conducting all sorts of inhuman activities that mostly represented human torture. He started to perform different sorts of homicidal rampage that continued to last for almost three years . His prime targets comprised the women who were tortured dreadfully in an inhuman manner. It was ascertained that most of Ted’s victims had strong facial resemblance matched with his former girlfriend. Moreover, his victims had long hairs divided in the middle like that of Stephanie (AETN UK, 2013; Murderpedia, n.d.). Factors Associated with Ted’s Criminal Behavior In relation to the instances of the crimes and the cases of homicides that reflected from the part of Ted, there were numerous factors that can be associated with his criminal behavior. From a tender age itself, Ted was fascinated towards performing illicit activities. By the time he finished his high school, he already developed the habit of conducting theft alongside other illicit activities

Wednesday, November 20, 2019

Forensic Science in 21st Century Criminal Justice Paper Essay

Forensic Science in 21st Century Criminal Justice Paper - Essay Example ng proliferation and improvement of modern forensics, law enforcement has been given an exact science as a tool that can produce exact and positive results in the process of crime investigation. This paper will present a discussion of the importance of forensic science in the criminal justice system and how it plays a significant part in enforcing justice. The accuracy of the popular media representation of forensic science and its influence on the popular opinion on justice-related issues will also be tackled. In order to fully understand the importance of forensic science in the criminal justice system, it is best to first define what it is. Elizabeth Morgan (2007) defines forensics as â€Å"a field of science dedicated to the methodical gathering and analysis of evidence to establish facts that can be presented in a legal proceeding.† Since forensic science is a marriage between the scientific methods of data gathering and analysis and the legal system, there are numerous protocols that are involved, especially the chain of command of handling evidence, which makes sure that the evidence is not tampered with at any point in the process of the investigation (Morgan, 2007 and Wolfe, 2001). These protocols serve to safeguard the whole process at its various levels and to ensure that the evidence, as well as the testimony of the forensic scientist, will solidly hold against the accused during the trial due to its pristine and uncontaminated state (Wolfe, 2001). Where before, the poli ce and the prosecution rely on the statement of witnesses and the available evidence that can be seen only by the naked eye, today, forensic scientists are able to completely examine a crime scene with the use of advanced technology and their own expertise. Because forensics plays a crucial role in gathering evidence—in that the tools, equipment, and methods for analysis are based on an exact science that is ruled by strict protocols—and the evidence is key to the whole process of

Sunday, November 17, 2019

Practical critical essay on Jude Part 6 Ch.2. Essay Example for Free

Practical critical essay on Jude Part 6 Ch.2. Essay Little Father Time has just hanged himself and the other two children. Jude and Sue have just come across this scene of horror. Hardy cuts upon the floor, on which was written, in the boys hand, with the bit into short segments with commas giving the narration a breathless effect. It demonstrates Jude and Sues feelings towards the scene they have just witnessed. These commas also fashion the sentence as if it were being spoken by a child. There is no complex diction in this passage so it reflects the innocence of the children involved, which is quite a contrast from the adult and gothic language such as half paralyzed and grotesque and hideous horror used in the last paragraph. There is a pattern that emerges so whenever the narrator describes the scene (usually the most horrific parts), he uses simple, unadorned, monosyllabic words, i. e. the little bed, and placing the negative first no children were there. However, when describing the parents reaction, he uses more complicated and descriptive lexis. This gives rise to an unnerving, disturbing feeling for the reader. The note written to Jude and Sue by Little Father Time, Done because we are too menny explains clearly, why he had performed this task. This is a succinct, poignant note written with what is either no feeling whatsoever or overwhelming but repressed emotion. However, menny indicates the pure innocence and child-like quality of Little Father Time and it shows us the level of his education. Menny incorporates the word men and his ignorance of spelling may signify his ignorance of the ways of man. Perhaps in the word Done there is a resonance of Macbeths If it were done when tis done (Act I scene VII) emphasizing the horrific finality and decisiveness to Little Father Times actions. Sue provoked Little Father Time into reflecting along these lines of their being too many of them due to her conversation with him in the last few pages. He asks, It would almost be better to be out o the world than in it, wouldnt it?, and she off-handedly replies, It would almost, dear. This careless reply and its tragic ramification is a result of Sues narcissism and the solipsistic nature of both the parents towards Little Father Time. The language now becomes more elaborate and graphic as the children are no longer mentioned and the following paragraphs concern merely Jude and Sue. Sue realizes her careless words were responsible for Little Father Times actions. Her convulsive agony that knew no abatement is powerfully personified, and implies that she is in the grip of someone who refuses to let go. The syntax, ending in the stark phrase no abatement makes Sues feeling even more infinite and absolute. She is so distraught that the woman of the house is vainly trying to soothe her, with her eyes staring at the ceiling. She seems to be undergoing an out-of-body experience. She is not to go upstairs because her presence might do harm; the intensive shock may also lead to endangering a coming life, her unborn baby would be the only child left in her life. Sue confesses she believes herself responsible for this and Jude replies It was in his nature to do itunknown in the last generation: This is an allusion to a number of views and theories. Thomas Malthus published An essay on the principle of population in 1798. In it he argued against population growth. He believed that if one cannot afford to raise children, one should not bring them into the world. Jude quotes the doctor who says that such boys were not heard of in the last generation. Here, Darwins The Origin of Species (1859) is being alluded to. Darwin proved humans are not special creatures chosen by God, but instead, simply animals that are highly evolved and well adapted to their surroundings. Hardy stresses the way that Little Father Time had struck at the conventional views of Victorian family life and instead of having the typical morals of a little boy, believed that survival was more important than family values. I believe that Little Father Time is in a sense more highly evolved than Jude Jude attempted to commit suicide and failed. Little Father Time however, did so he is a child brought up without love. The use of the words springing up make this new type of child seem linked to regeneration, growth, felicity and seasonality, but in fact they bring death and are the product of new views of life. Of course Sue herself is a product of such views which perhaps have affected Little Father Time subconsciously. He never shows any signs of hope, happiness, excitement and general strong emotions until his last conversation with Sue, and even then he gives us no impression that he is going to murder his brother and sister and commit suicide. The child is an example of the coming universal wish not to live Jude states bleakly. This phrase demonstrate the thematic pessimism in the narrative, the apocalyptical nature of Little Father Time, and the fast approaching, universal nihilistic views of the end of the century. At the end of Judes version of the doctors analysis of Little Father Time, the text ends with an aposiopesis: consolations to -. Judes composure cracks. Ironically, Jude stops short just as he mentions, (the doctor) can give no consolation, the phrase no consolation extends Hardys apocalyptic theme of lack of hope. We find out Jude has composed himself for Sue, but could do so no longer, and in her efforts to comfort him, distracted her from her poignant self-reproach. Hardy describes what Sue sees when she is allowed to finally see the children. Little Father Times face expressed the whole tale of their situation which is clearly, death, despair, struggle, lack of love, and lack of hope. Linking the boys face to their situation describes them both perfectly well without describing either. The use of simple, unadorned language describing the boy as a little shape shows us that the small boy is not yet defined, he is not yet delineated; he dies young and unformed. Hardy writes that in Little Father Time he had converged all the inauspiciousness of Jude. The childs corpse conveyed the suggestion of the tragedy, despair and death that was looming in his relationship with Arabella, as well all the accidents errors of the last; the potent and tragic element of fate is stressed. Little Judes description as his parents nodal point demonstrates that he is an entanglement where inauspiciousness and the lack of love have become enmeshed. The paragraph concludes with a tricolon, For the rashness of those parents he had groaned, for their ill-assortment he has quaked, and for the misfortunes of these he had died. This relates to Judes relationships with Arabella and Sue, and Little Father Times short life; it is a conclusive and tragic summation of Little Father Times short life and tragic end. This scene hints at Hardys disaffection with God, and when Jude and Sue overhear the psalm Truly God is loving unto Israel we realize this disaffection is very tangible.

Friday, November 15, 2019

Deir El Mdina Essay -- essays research papers

Deir El Medina Describe the village of Deir El Medina. The village of Deir El Medina grew from the time of the 18th Dynasty to the 20th. By its final stage approximately 70 houses stood within the village walls and 50 outside. Perhaps 600 people lived here by then. A wall surrounded the village approximately six meters high built of mud-brick. Gates were located at each end. The villages of Deir El Medina made up a special government department under the vizier of Upper Egypt, and were a select largely hereditary group of scribes, quarrymen, stonemasons, artisans, and labourers, who created the final resting place for their divine rulers. Describe in detail a typical workers house at Deir El Medina. Most of the houses in Deir El Medina were built in a standard elongated design, 15 by 5 meters. They had rubble bases and mud brick superstructures, and shared walls like today’s terrace housing. Each of these houses would have the following features. Down several steps from the street was an entrance room, with niches for offerings, stalae and busts. Often there were painted images, sometimes of the god Bes. A low bed-like structure has suggested to some archaeologists that the entrance room was also used as a birthing room. A doorway led into the main room of the house, with raised dais by one wall, plastered and whitewashed. Against another wall may have been a small altar and offering table and niches for household gods. A small cellar was often located under this room, approached by a small flight of steps and covered by a wooden trapdoor. Several small rooms may have led off the main room, possibly for sleeping, work or storage. At the rear was a small walled court, which served as the kitchen. It contained an oven for baking bread, a small grain storage silo, a container for water and grinding equipment. Another family shrine and another small cellar may also have been here. A staircase led to the roof where the family might sleep or store goods. Windows were normally set high in the walls with a grill. Though the outside of the houses was whitewashed, traces of paintings have been found in the interior walls. Refer to diagram 1.1 What type of furniture existed in such a household? The furniture was generally well made and often beautifully crafted. Nobles’ furniture was often inlaid with semi-precious stones and ivory and the villages often copied ... ... and grape juice were commonly consumed by workers- wines were more expensive. Spices and herbs were used such as cinnamon, cumin and thyme. ENTERTAINMENT- There is abundant information about leisure pursuits of Egyptian nobility. They hunted wild game such as the ibex, ostriches, gazelles, hares and wildfowl, and fished in the Nile. It is not certain if the villagers shared these pursuits. Villagers enjoyed music from instruments such as the harp, lyre, lute, flute and drum. Board games such as senet were also popular. What was Egyptian Family life like? Houses held five to six people yet burials often included at least three generations. Marriages were generally arranged. There was no ceremony but complex legal arrangements were made. Divorce was simple; reasons given range from adultery to infertility or simple apathy. Women had considerable legal, economic and social status. Some even appeared to be literate. Children played like they do in every culture yet are often shown performing light work. Boys were educated in a nearby temple where they were taught reading, writing and arithmetic. Squabbles between families, and even within families appear to have been quite common. Deir El Mdina Essay -- essays research papers Deir El Medina Describe the village of Deir El Medina. The village of Deir El Medina grew from the time of the 18th Dynasty to the 20th. By its final stage approximately 70 houses stood within the village walls and 50 outside. Perhaps 600 people lived here by then. A wall surrounded the village approximately six meters high built of mud-brick. Gates were located at each end. The villages of Deir El Medina made up a special government department under the vizier of Upper Egypt, and were a select largely hereditary group of scribes, quarrymen, stonemasons, artisans, and labourers, who created the final resting place for their divine rulers. Describe in detail a typical workers house at Deir El Medina. Most of the houses in Deir El Medina were built in a standard elongated design, 15 by 5 meters. They had rubble bases and mud brick superstructures, and shared walls like today’s terrace housing. Each of these houses would have the following features. Down several steps from the street was an entrance room, with niches for offerings, stalae and busts. Often there were painted images, sometimes of the god Bes. A low bed-like structure has suggested to some archaeologists that the entrance room was also used as a birthing room. A doorway led into the main room of the house, with raised dais by one wall, plastered and whitewashed. Against another wall may have been a small altar and offering table and niches for household gods. A small cellar was often located under this room, approached by a small flight of steps and covered by a wooden trapdoor. Several small rooms may have led off the main room, possibly for sleeping, work or storage. At the rear was a small walled court, which served as the kitchen. It contained an oven for baking bread, a small grain storage silo, a container for water and grinding equipment. Another family shrine and another small cellar may also have been here. A staircase led to the roof where the family might sleep or store goods. Windows were normally set high in the walls with a grill. Though the outside of the houses was whitewashed, traces of paintings have been found in the interior walls. Refer to diagram 1.1 What type of furniture existed in such a household? The furniture was generally well made and often beautifully crafted. Nobles’ furniture was often inlaid with semi-precious stones and ivory and the villages often copied ... ... and grape juice were commonly consumed by workers- wines were more expensive. Spices and herbs were used such as cinnamon, cumin and thyme. ENTERTAINMENT- There is abundant information about leisure pursuits of Egyptian nobility. They hunted wild game such as the ibex, ostriches, gazelles, hares and wildfowl, and fished in the Nile. It is not certain if the villagers shared these pursuits. Villagers enjoyed music from instruments such as the harp, lyre, lute, flute and drum. Board games such as senet were also popular. What was Egyptian Family life like? Houses held five to six people yet burials often included at least three generations. Marriages were generally arranged. There was no ceremony but complex legal arrangements were made. Divorce was simple; reasons given range from adultery to infertility or simple apathy. Women had considerable legal, economic and social status. Some even appeared to be literate. Children played like they do in every culture yet are often shown performing light work. Boys were educated in a nearby temple where they were taught reading, writing and arithmetic. Squabbles between families, and even within families appear to have been quite common.

Tuesday, November 12, 2019

Consumption and Mass Media Worksheet Essay

1. Respond to all questions with academic paragraphs of at least 50 words. State your point of view and explain it thoroughly. †¢ What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? Conspicuous consumption is the feeling of buying unnecessary expensive products and services to show off and impress the wealth of the individual. Conspicuous consumption is a tool used to get people to by name brand items and lavish items to flaunt. Conspicuous consumption influences the purchasing decisions of individuals by creating the idea that high expense items are harder to afford and the majority of people want to buy the high expense items but they cannot afford the item. Once the high expense items are purchased the individual has the power to flaunt the item to others or show off the item to people who do not have the same item or cannot afford the same item. When I purchase an item I do not let conspicuous consumption affect my d ecision to an extent. I like to purchase items that are not as popular by other individuals, particular women. When I buy clothes I like to have unique clothes that other women would not purchase because of the uniqueness. †¢ What is conspicuous leisure? Examples of conspicuous leisure are abundant on television. In what ways are leisure activities informed by social and economic class? Provide an example of a popular leisure activity. What assumptions can you make about the participants of the activity? †¢ Conspicuous leisure is the visible leisure with the intent of displaying social status and wealth of the individual. A prime example of conspicuous leisure is the television show â€Å"The Housewives of Orange County†. These women showcase the expensive items and lavish lives they live. The majority of the women do not work and they are stay at home wives and a few have their own business and make their own money. One example of a leisure activity is when the women and their families go to the Hamptons for the summer time. These individuals own a home or rent a home to spend the summer in the Hamptons. Many of these families fly to the Hamptons in their own private jet. The leisure activity explained above showcases the social and economic class of these individuals. The individuals that partake in the television show are high class citizens. The participants participating in the activity can afford to have own more than one home and these individuals can afford to spend the entire summer time in the Hamptons. These individuals use a private jet to fly to the Hampton destination. People in the high class society individuals can only afford to fly on a private jet. †¢ Define the term globalization. What effect does globalization have on popular culture? Provide an example of how American popular culture has influenced other countries, or how the United States has imported popular culture from other countries. Globalization is defined as extending, sharing, and developing of culture, communications, technology, material items, and food to other or all parts of the world. Popular culture has the power to globalize throughout the entire world. Popular culture is shared among many individuals from different parts of the world. Popular culture allows the sharing of objects and ideas. People can share information or images and people can develop their own ideas based on the shared information or images, such as fashion and clothes. Fashion is a major trend that is not only popular here in the U.S. but overseas too. Many fashion companies like Forever 21 are taking popular fashion pieces and trends from overseas, such as Paris and France and designing these trends for the American people. Forever 21 is taking European style and transcending the style to the American people at a affordable price. More and more designer stores, such as Chanel and Dior are becoming increasingly popular here in the United States. These designers are branching their company here to the U.S. because these designers are seeing how popular fashion has become and the brand name is what the American people want and will pay to have. 2. Choose an advertisement. Analyze the ad for its media message. Answer the following questions based on that ad. †¢ Who created the media message? Why? Kohl’s Department Store created the ad. The company is advertising to their customers to spend money on their products and receive a coupon for spending a certain amount of money. For every $50 dollars spent, customers get a $10 coupon. †¢ Who is the intended audience? What do you know about the intended audience—age, race, ethnicity, gender, socioeconomic background, hobbies, profession? The intended audience is geared to people who buy items in bulk and spends lots of money. This ad is intended to get people to spend as much money as they can because for every $50 dollars spend they will receive a $10 dollar coupon. If a customer spends $153 the customer will get a $30 dollar coupon that can be spent on anything in the store. The advertisement is not intended at any age or race but the ad is intended for women. Kohl’s products and the shopping experience the company focuses on is â€Å"SHE†. â€Å"She† is the working women, housewife that is on the go. â€Å"She† wants to find affordable clothing at a great price and can get in and out of the store without any inconsistencies. The ad does focus on those who can afford the products sold at Kohl’s and who is able to spend the amount advertised to receive a coupon. †¢ What type of lifestyle is presented? Is it realistic? Why or why not? The lifestyle presented is unrealistic. I work for Kohl’s and this type of advertisement is a great career move for the company but an addiction for customers. The Kohl’s cash is a mental defect that toys with customers. Customers go crazy for Kohl’s cash. The majority of customers are spending so much money to get a $10 coupon. People do not realize they have to spend money in order to get a coupon. This is unrealistic because people are spending their money on things they do not need or they are over spending. This is how people become addicted to shopping and addicted to shopping at Kohl’s. I see the same person either everyday or every other day in the store each week. The ad presents a materialistic lifestyle because people are willing to by materialistic items and spend money in order to gain from it. †¢ What is the text, written or in another form, of the message? What do you see and hear: written or spoken words, photos, drawings, logos, design, music, sounds, and so on? The coupon resembles a dollar bill. The coupon is the color green like money and had white writing on the coupon. The coupon has big bold letters stating â€Å"Kohl’s Cash† with the dates below the name of the coupon, which states when the coupon starts and when the coupon ends. †¢ What is the hidden text? What is unstated or implied in the message? The coupon states for every $50 dollars spent the customer will receive a $10 dollar coupon. The text that is hidden in the coupon does not accurately specify that if the customer goes over the $50 dollar limit the coupon will increase by $10 dollars. The unstated message for the coupon includes the tax. The customer must actually spend $53 dollars in order to receive the coupon because the coupon is only redeemable before taxes not after taxe s. †¢ What values are expressed? The coupon expresses high quality vales that Kohl’s gives to their customers. In today’s economy people cannot afford many things the way they used to including clothing. The prices of clothing, has increased and people want to save money. The coupon gives customers the expression of saving and receiving. Customers can receiving a free coupon for spending a certain amount in the store. The customer can apply the coupon to anything in the store. The customer is not limited to certain purchases when using the coupon but Kohl’s is putting their customers first and establishing a YES WE CAN environment for the customers. †¢ What groups of people are empowered in this message? What groups are disempowered? How so? Everyone willing to spend $50 dollars or more are empowered by this message. The message alone gives empowerment to customers because customers are benefiting from their spending. Those who are disempowered are the people who do not spend or do not want to spend the amount required to receive the coupon. Each individual spending the amount feels empowerment because they are able to buy anything in the store to receive the coupon and the individual can buy anything in the store when they can use the coupon. The coupon does not limit to certain items in the store. Those who do not spend the amount requested do not have an advantage where as those who do spend the requested amount will gain an advantage. †¢ What part of the story is not being told? How and where could you get more information about the untold stories? Kohl’s Cash ® will be applied prior to percent-off total purchase discounts. Kohl’s Cash ® Coupon may not be redeemed (1) on purchases of Kohl’s Cares ® cause merchandise or other charitable items; (2) to reduce customer’s Kohl’s Charge or any third party charge account balance; (3) as price adjustments on prior purchases; or (4) to purchase Gift Cards. If merchandise purchased earning a Kohl’s Cash ® Coupon is subsequently returned or price adjusted, the value of the Kohl’s Cash ® Coupon previously earned and/or the amount of the merchandise refund will be reduced to reflect any unearned value. Return value of merchandise purchased with a Kohl’s Cash ® Coupon may be subject to adjustment (Kohl’s.com) †¢ Can these messages affect how you think and feel? Why or why not? Provide examples. Yes these messages can affect how the customer feels. When the coupon is used and a percentage is used together the percentage will change due to the Kohl’s cash. I had a customer that did the math on her own prior to checking out. Once I rung the customer up she noticed that the percentage was less then what she calculated. I had to explain to her that when she used a percentage and the Kohl’s cash the percentage will decrease because of the Kohl’s cash. The customer was very upset and not satisfied. She said â€Å"Kohl’s cash is not useful to spend, because I am being cheated†. The customer was unaware of the information stated in the back. The coupon states what will happen if a percentage and the cash is used together. †¢ Can these messages affect your behavior? Why or why not? Provide examples. The message does affect my behavior because the coupon itself becomes a hassle when trying to explain to customers the rules of the coupons. Some customers accept the terms and they are okay with it once I explain and show them, but I have had customers fight me to the end and be very cruel to me because the customer failed to read the rules of how to spend the coupon. For the most part, the coupon is nice but overall customers do not realize they have to spend money to get a coupon. The coupon is not a reward for being a loyal customer or for having a Kohl’s credit card. The customer has to spend a certain amount in order to receive the coupon but they do not have to spend a certain amount to cash the coupon in. †¢ Can the messages affect the cultural values in society in general? Why or why not? Provide examples.

Sunday, November 10, 2019

Haugen Julia versus Winston Contrast Essay Essay

In 1984, by George Orwell, the two main characters, Julia and Winston, provide a telling thrill to the readers through their passion for each other and for rebellion. Through further character analysis, one can see that Julia and Winston share similar characteristics, like rebelling against the party. But in many more ways are they very different. The brown-haired Julia, with voluptuous curves puts up a front that she is a part of the Junior Anti-Sex league and is as orthodox about the Parties values and one can get. Upon further reading the book, Julia develops into a promiscuous, rebellious girl but does not seem to care about upsetting the government, but only wanting to have the ability to do whatever she wants, whenever she wants. She explains to Winston about how she just wants to be able to do what she desires, like eating a piece of chocolate or marrying somebody she loves, whenever she wants. Examples of Julia’s concern for herself are evident when Winston is reading to Julia, Goldstein’s book, and she falls asleep. This shows that she doesn’t share the same fascination as Winston so obviously does. Even so the only rebellious branch about Julia is that she is â€Å"only a rebel from the waist down† (page 179, chapter 5) meaning to say that the only reason she’s considered naughty in the eyes of the Thought Police and Party is because she likes to have casual sex. Winston, on the other hand, is rebellious and careful mentally. He is different from Julia in that he does want to upset the order of the government and he does want to have sex, but to him it means more than just an embrace of passion, it means showing the Party that they are doing something that is considered illegal in the eyes of the Thought Police and that they are able to get away with it. He demonstrates this ability to get away with things by reading Goldstein’s book, buying the paperweight, having sex with Julia, which further proves his yearning to overthrow the Party and Big Brotherhood. As Winston reads the book, he is fascinated with what Goldstein has to say and how Ingsoc came to be in the first place, by the modification of Goldstein’s ideas. As the two main characters of this book, it does seem fitting to have two  characters that are willing to do imaginable things that might get them vaporized by the Thought Police to be together and share some of the same values. Even though Julia and Winston share the same ideas in some ways, upon further character analysis, there are some startling differences between those two.

Friday, November 8, 2019

Free Essays on Brand Loyalty

True Brand Loyalty Introduction A company’s main question in relation to selling their products or services use do be: ,,How do I get people to buy my product?† Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In today’s rapidly moving world consumers don’t stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What company’s look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. ‘Repeat purchasing behavior is the actual rebuying of a brand.’ So the behavioral aspect of this action. Brand loyalty also includes ‘that behavior’s antecedents’. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other true brand loyalty. The former was defined by Bloemer and Kasper as the ‘(1) biased (2) behavioral response (3) ... Free Essays on Brand Loyalty Free Essays on Brand Loyalty True Brand Loyalty Introduction A company’s main question in relation to selling their products or services use do be: ,,How do I get people to buy my product?† Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In today’s rapidly moving world consumers don’t stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What company’s look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. ‘Repeat purchasing behavior is the actual rebuying of a brand.’ So the behavioral aspect of this action. Brand loyalty also includes ‘that behavior’s antecedents’. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other true brand loyalty. The former was defined by Bloemer and Kasper as the ‘(1) biased (2) behavioral response (3) ...

Tuesday, November 5, 2019

Old World Monkeys - Cercopithecidae

Old World Monkeys - Cercopithecidae Old World monkeys (Cercopithecidae) are a group of simians native to Old World regions including Africa, India and Southeast Asia. There are 133 species of Old World monkeys. Members of this group include macaques, geunons, talapoins, lutungs, surilis, doucs, snub-nosed monkeys, proboscis monkey, and langurs. Old World monkeys are medium to large in size. Some species are arboreal while others are terrestrial. The largest of all Old World monkeys is the mandrill which can weigh as much as 110 pounds. The smallest Old World monkey is the talapoin which weighs about 3 pounds. Old World monkeys are generally stocky in build and have fore limbs that are in most species shorter than hind limbs. Their skull is heavily ridged and they have a long rostrum. Almost all species are active during the day (diurnal) and are varied in their social behaviors. Many Old World monkey species form small to medium sized groups with complex social structure. The fur of Old World monkeys is often gray or brown in color although a few species have bright markings or more colorful fur. The texture of the fur is not silky nor is it woolly. The palms of the hands and soles of the feet in Old World monkeys are naked. One distinguishing characteristic of Old World monkeys is that most species have tails. This distinguishes them from the apes, who do not have tails. Unlike New World monkeys, the tails of Old World monkeys are not prehensile. There are a number of other characteristics that distinguish Old World monkeys from New World monkeys. Old World monkeys are comparatively larger than the New World monkeys. They have nostrils that are positioned close together and have a downward facing nose. Old World monkeys have two premolars that have sharp cusps. They also have opposable thumbs (similar to the apes) and they have nails on all fingers and toes. New World monkeys have a falt nose (platyrrhine) and nostrils that are positioned far apart and open either side of the nose. They also have three premolars. New World monkeys have thumbs that are in line with their fingers and grip with a scissor-like motion. They do not have fingernails except for some species that have a nail on their largest toe. Reproduction: Old World monkeys have a gestation period of between five and seven months. Young are well developed when they are born and females usually give birth to a single offspring. Old World monkeys reach sexual maturity at about five years of age. The sexes often look quite different (sexual dimorphism). Diet: Most species of Old World monkeys are omnivores although plants form the larger portion of their diet. Some groups are almost entirely vegetarian, living on leaves, fruit and flowers. Old World monkeys also eat insects, terrestrial snails and small vertebrates. Classification: Old World monkeys are a group of primates. There are two subgroups of Old World monkeys, the Cercopithecinae and the Colobinae. The Cercopithecinae include primarily African species, such as mandrills, baboons, white-eyelid mangabeys, crested mangabeys, macaques, guenons, and talapoins. The Colobinae include mostly Asian species (although the group does include a few African species as well) such as black and white colobuses, red colobuses, langurs, lutungs, surilis doucs, and snub-nosed monkeys. Members of the Cercopithecinae have cheek pouches (also known as buccal sacs) that are used to store food. Since their diet is quite varied, Cercopithecinae have non-specialized molars and large incisors. They have simple stomachs. Many species of Cercopithecinae are terrestrial, although a few are arboreal. The facial muscles in Cercopithecinae are well developed and facial expressions are used to communicate social behavior. Members of the Colobinae are folivorous and lack cheek pouches. They have complex stomachs.

Sunday, November 3, 2019

Write a review of Manchester Crime Reduction Strategy 20082011, making Literature

Write a of Manchester Crime Reduction Strategy 20082011, making use of the concepts of community, evidence and policy discussed in Book 3 - Literature review Example For instance, for crime and disorder, the strategy supports a number of other partnerships that aim to drive improvements in employment, health, transport, the environment and outcomes for young people. The main significant strategy aims to have a city of successful neighborhoods and for people feel secure and enjoy their living. Young people should be in a position to make real choices about their future. To accomplish this, children must stay safe and be protected from crime. Therefore there’s need to provide young people with opportunities and activities that can both raise their aspirations and divert them away from the risk of committing crime. Reducing crime is an essential part in regenerating the city and improving our transport system, that is, reducing crime is a key feature of all our strategic objectives to improve the overall quality of life of the residents. From 2005 to 2008, a target was set by the Manchester Crime and Disorder Reduction Strategy to reduce the overall level of crime as measured by the British Crime Survey. This was measured against ten key crime types that included burglary, robbery, vehicle crime and violent crime. The strategy has been successful in tackling antisocial behavior. Better interventions with families have seen the number of young people who comply with their Antisocial Behavior Order (ASBO) increase. An essential result relates to a reprimand, final warning, or a court disposal. Also, drug users seeking for treatment services in the city continue to increase and the average waiting time for access to treatment continues to reduce. The Government and Manchester have designed a new strategy, the Local Area Agreement to accomplish the wider aims and objectives and to give local agencies more ease in setting the main concern. This agreement has goals against each of the precedence areas that are exclusive to Manchester. This local emphasis will enable us to prioritize what is

Friday, November 1, 2019

Values and Ethics in the workplace Research Paper

Values and Ethics in the workplace - Research Paper Example As such, this paper seeks to explore the significance of values and ethics in the workplace. The paper starts by explaining the meaning of these two interrelated concepts. The main body of the paper will attempt to illustrate how these concepts influence group behaviour as well as performance in an organization. Basically, values represent convictions that â€Å"a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence,† (Robbins, 1993, p.171). They contain a judgemental element in that they carry an individual’s ideas as to what is right, good or desirable. On the other hand, values are described as the â€Å"essential and enduring tenets† that help define the company and are â€Å"not to be compromised for financial gain or short term expediency,† (DesJardins, 2006, p. 5). In simple terms, values are treated as beliefs that often incline businesses to act in certain ways in order to distinguish themselves from other organizations. It should be noted that values range from financial, religious as well as political factors among others. These shape the operations of business towards the attainment of its set goals. However, the concept of values goes hand in hand with the concept of ethics which is particularly concerned with serving the ends of human well being. It is generally believed that the concept of ethics mainly derive from the value system that exists among members of a certain group of people. This value system helps to distinguish one group from the other. This also helps to shape the policies of companies in different places. Ethics refers to values, principles and standards that operate within a certain business and these attempt to make a distinction between something that is morally good from bad (Rossouw, 2004). The concept of ethics is developed from the value system obtaining from a business set up. Therefore, it ca n be seen that these two concepts are somehow interrelated since they play a significant role in shaping the behaviour of the workers in their respective workplaces. Though they are not synonymous, they play a pivotal role in moulding the behaviour of the employees in a certain organization. Thus, in a bid to create a high performing culture in the workplace, values and ethics in the organization ought to be given special consideration since they are very important in shaping the behaviour of members belonging to that company. Carrel (1995) posits to the effect that values are a representation of a particular type of conduct that is preferred by the people belonging to a certain organization. This shapes the behaviour of people and it also helps them to make a distinction between something that is good from bad. Values also shape the perceptions possessed by employees in a given organization about different aspects that affect their lives. Since values are shared by all people withi n a given organization, it can be noted that they play a very important role in promoting group cohesion given that people belonging to that group will share a common understanding towards the goals and objectives of the organization. Emphasis in the organization will be based on the notion of collective identity where members of a particular group are identified as similar rather than focusing on individual interests. Therefore, it can be noted that these shared values in an organization influence the employees to pull their efforts towards the same direction and this can help the

Wednesday, October 30, 2019

Propaganda Essay Example | Topics and Well Written Essays - 1000 words

Propaganda - Essay Example Propaganda The word ‘propaganda’ was defined by Linebarger (1954) as consisting of â€Å"the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political" (p. 39). With the definition, one could effectively present an analysis of an advertisement that has been recognized as one of the best viewed ads of 2011: â€Å"Volkswagen’s â€Å"The Force†, in which a young Star Wars fan tries to use â€Å"The Force† on his father’s new Passat† (Holmes, 2011, par. 2). The advertisment definitely falls under the definition of a propaganda in terms of using mass-produced communication through the television and posting online with the purpose of eliciting emotion from the audience regarding the launching of 2012 Passat. In this regard, the paper aims to proffer issues pertinent to an analysis of the ad according to the foll owing categories: context, ideology, visual appeals, language, identification and otherness. The main message of the ad would be discussed as well as its effectiveness in eliciting emotional appeal from a wide range of audience. Context The ad was created by Interpublic Group's Deutsch Inc.'s Los Angeles office and was released online on February 2, 2011 (Hall, 2011). It was created for the Super Bowl, but, according to Holmes (2011), â€Å"VW had posted the clip online two weeks before the sporting event — allowing the clip to rack up 10 million views before it ever aired on TV† (par. 2). It was reportedly posted in YouTube and has topped the most viewed and shared branded video totalling â€Å"4.71 million social media shares and 46.05 million views since its online release† (Hall, 2011, par. 1). Description of the Ad? The advertisement began with the famous Star Wars music at the background and a boy in a Darth Vader suit walking along the hall of their home trying his supposed telekinesis powers on different objects: the stationary bike, the dog, the washing machine, a doll seated on a bed, and even a plate of sandwich that was reluctantly pushed over to him by his mother – all to his dismay and disappointment. When he heard his father’s car coming through the driveway, he immediately tried his power on the new Passat. Without his knowledge, and as observed by his parents over the kitchen window, his father used the remote control to start on the ignition of the Passat to coincide with his prodding for ‘the force’ - in total amazement and surprise of the boy. ?Message The message of the ad was that the vehicle responds to the needs of the family, including an unsuspecting boy – who wanted to test if he has any powers on objects. By responding to his efforts, the new Passat would be emotionally appealing to the boy and to the whole family. As reported by Pathak (2011), its creator, Mike Sheldon, CEO of Deutsch LA, the West-Coast arm of Deutsch Inc., disclosed that the main message of the ad was to focus on tapping â€Å"into humanity rather than sheet metal. "We've got every element, from John Williams’ music to a cute six year old," he said. "The Passat is a family car, it's new this year and we have to reach those people"† (Pathak, 2011, pars. 11 & 12). Ideology The basic ideology that framed the worldview in this ad is the human appeal provided by the new Passat by being packaged as a family car – more than seeing it as a piece of steel parts and for its functionality. By using a boy and the appeal of the Star Wars character, Darth